Develop the leader who will carry the strategy forward.
Get Strategic 30 is the 30-week 1:1 program I lead high-potential leaders through to make the shift from reacting to daily demands to leading strategically, on purpose and in months instead of years.
- 15 years in business
- Former GE & Newell Rubbermaid
- HBS Disruptive Strategy
- NAW speaker
Get Strategic 30 fits a specific moment.
You have a leader worth investing in, and you want their growth to happen with intention rather than waiting on time and experience to do the work.
It's the right engagement if:
- They're still executing at the level that earned them the role, and the role requires something different
- They already think strategically, but they struggle to protect the strategic, high-impact work from the day-to-day demands
- You want their development to be deliberate, with visible progress along the way
- You're building your leadership bench with continuity in mind: growth, leadership transition, family handoff, next-generation readiness
It's probably not the best fit if:
- You're looking for a course, a workshop, or a certificate program
- You want a fast fix rather than the months of real work that change how someone leads
- You want generic leadership training rather than a program built around one leader and your business
Deep coaching and a working system, built around one leader over 30 weeks.
High-potential leaders in distribution get promoted because they execute. They solve problems, carry the weight, and get things done. That's what earned them the role. And then the role changes on them.
Two challenges show up, almost without exception.
The Operational Pull
Even leaders who understand what strategic work looks like find that the operational demands of the role compete with it every week. Without a system that protects strategic thinking and a discipline that makes it the daily work, strategic work becomes the thing that always waits until next week.
The Identity Shift
The skills that got them promoted like being the subject-matter expert and the fixer are the same skills that hold them back in a bigger role. The job now asks them to build systems, develop people, and create leverage through others. Almost no one is taught how to make that turn, and it can stall a talented leader for years.
Get Strategic 30 addresses both. Good coaching helps a leader think more clearly for themselves, and that work matters here. What makes this different is that I also bring my own strategic experience into the room, helping them see what's actually high impact, what to prioritize, and what to stop doing to make room for it.
The engagement includes:
- A kickoff and a Narrative Big 5 personality analysis with a written debrief, so the entire engagement is built on how this leader actually thinks, decides, and operates rather than a generic leadership model
- Live 1:1 coaching across 30 weeks, moving from weekly to biweekly to monthly as their judgment takes hold
- Weekly reflection with written coaching responses in between, so the work continues every week, not only in our sessions
- A custom GPS, the leader's Get Strategic Planning System: their North Star, Strategic Pillars, and Strategic Habit, held in a Notion dashboard that runs from quarterly down to the week in front of them
- Monthly and quarterly synthesis that tracks how they're growing and what patterns are forming across the full engagement
- Regular progress reports to the sponsor that keep the development visible to you throughout
Get Strategic 30 unfolds across three phases over 30 weeks.
-
Get Focus
Find the shift that matters most.
What happens: We start with the Narrative Big 5 analysis and the identity work behind the move into a bigger role, then name the one shift that will change the most and the strategic priorities worth their attention.
What they walk away with: A clear North Star for the leader's growth and a sharp sense of where their strategic attention belongs.
-
Build the GPS
Create the system that protects strategic work.
What happens: Together we build the leader's GPS, their North Star, Strategic Pillars, and Strategic Habit, held in a Notion dashboard that runs from annual goals, to quarterly planning down to the week in front of them. This is the system that keeps strategic priorities visible and protected against the daily demands that would otherwise crowd them out.
What they walk away with: A working strategic system the leader owns, and the reflective habit that keeps strategic work from getting buried under the day.
-
Gain Traction
Lead strategically, week after week.
What happens: Across the 30 weeks we put the system to work on real situations, think through what's hard, and build the leader's judgment session by session. Coaching steps down from weekly to biweekly to monthly as the discipline holds, with written responses to their reflections in between.
What they walk away with: A leader who thinks strategically by default, leads through other people, and keeps the practice going without being managed.
Changing a leader's trajectory
I had a senior leader on my team with unlimited potential. What I needed was a way to help him grow into it faster. After reviewing the Get Strategic 30 program, the decision to invest was easy. Within 90 days, the change was visible: sharper critical thinking, real confidence in the boardroom, and a shift in how he engages with the business. He comes to me with solutions now, not questions. The ROI on this investment is a game changer. If you're weighing whether to make this investment in someone on your team, do it. The opportunity to change someone's trajectory while directly impacting your company is priceless.
Rick Silvia
VP Sales & Business Development, Blevins, Inc.
Strategic thinking is a muscle. Developing it takes discipline.
I know this because I've had to apply it to myself. Strategic thinking is what I do. It's the core of everything I do for my clients, and it comes naturally to me. But when I started Fulfilling Strategy, the operational demands of running my own business created the same pull I see in every leader I work with. The strategic, high-impact work kept sliding to the bottom of the list. I knew exactly what the discipline looked like. I just wasn't applying it to my own business.
When I did, I made more progress in one year than I had in the previous three. That system became Get Strategic 30.
That experience is also why I believe becoming strategic is as much about identity as it is about skill. You can teach someone the frameworks. The harder work is the shift in how they see themselves and what they believe their job actually is, and that's the part most leaders don't see coming.
Being the hero is what got them promoted, but now their job is to create heroes. That can be incredibly difficult for leaders, because it asks them to let go of the thing that made them successful. That's not a skill gap. That's an identity shift, and it's some of the most valuable work I do with my GS30 clients.
Adriana
That's also why Get Strategic 30 is led by a strategist. I've spent 25 years focused on strategy, first in corporate roles at GE and Newell Rubbermaid, then 15 years running Fulfilling Strategy working alongside leadership teams. That experience comes into every session. When a leader is trying to figure out what's actually high impact, they're not working it out alone. They're working it out with someone who has been in that conversation across a diverse range of businesses.
A leader who does this work for 30 weeks becomes the person who builds the systems, develops the people, and keeps the practice going without being managed. The judgment, the GPS, and the operating habits stay with them and the organization long after the engagement ends.
Questions I hear before we start.
How do I develop a next-generation leader in a family distribution business?
Deliberately, and with an outside voice in the mix. It's easy to assume the next leader in a family business is a natural progression, but stepping into that role is a real identity shift: they need to preserve and respect the family heritage while learning to see beyond their own experience of the business. And that's genuinely hard to do from the inside, when the people who know the business best all learned it in the same rooms. Get Strategic 30 gives that leader 30 weeks of 1:1 work with a strategist from outside the business, building the discipline to think bigger on an ongoing basis. That's the value an outside voice adds leading into the next generation of the business.
What does the program actually include?
A kickoff with a Narrative Big 5 personality analysis and a written debrief, live 1:1 coaching across 30 weeks that steps down from weekly to biweekly to monthly, weekly written reflection with my coaching responses in between sessions, and a custom GPS, the leader's strategic planning system, held in a Notion dashboard that runs from quarterly goals down to the week in front of them. You also get regular progress reports, so the development stays visible to you throughout.
How is this different from executive coaching?
Get Strategic 30 is led by a strategist. Good coaching helps a leader think more clearly for themselves, and that work happens here too. The difference is that I bring 25 years of strategy work, first at GE and Newell Rubbermaid, then 15 years running Fulfilling Strategy alongside leadership teams, into every session. When the leader is working out what's actually high impact, they're working it out with someone who has been in that conversation many times.
Which leaders is this right for?
The leader who got promoted because they execute, and whose role now asks for something different. They're usually still solving problems at the level that earned them the job, they already think strategically, and they struggle to protect the strategic work from the daily demands. If that describes someone on your team, this program was built for them.
Why 30 weeks?
Because the shift from executor to strategic leader is an identity shift, and identity changes through practice on real situations, week after week. The 30 weeks give the leader enough repetitions to build the judgment, the system, and the habit so the practice keeps going without being managed. That's still years faster than waiting for experience to teach it.
How much of their time does it take each week?
One live session, weekly at the start and stepping down to biweekly and monthly as the discipline holds, plus a written weekly reflection. Most of the program's work happens inside the leader's actual job, because the coaching runs on the real situations they're already facing. And redirecting their attention toward the highest-impact work tends to give time back.
How will I know it's working?
You'll see it in the business before the program ends. I send regular progress reports and quarterly synthesis so you can watch the development, and sponsors tend to notice the change directly. Rick Silvia at Blevins saw it within 90 days: sharper critical thinking, real confidence in the boardroom, and a leader who brings him solutions instead of questions.
Ready to talk?
A GS30 Discovery Call is a 30-minute conversation about the leader you have in mind, what you need them to grow into, and whether Get Strategic 30 is the right way to get them there.
Schedule a GS30 Discovery CallWork well,
Adriana
Get Strategic 30 is one of three engagements.
If you need a strategic plan built first, start with R.E.A.L. Evolution.
Get Strategic 30 develops the leader carrying strategy forward. R.E.A.L. Evolution builds the strategy itself, leadership team to field execution.
Visit R.E.A.L. EvolutionIf you have a plan and want to keep it alive, look at Evolution.
Get Strategic 30 strengthens the leader. Evolution strengthens the strategic discipline of the leadership team year over year.
Visit Evolution