by Adriana McLane | Dec 24, 2021 | Making Strategy Meaningful, Strategy Execution, View From the Top
When a leader as accomplished as Craig Funkhouser agrees to share some of his wisdom, we need to listen. So I did. I had the honor of interviewing Craig to learn more about the transformation he led at Shorr Packaging Corp (Shorr) during his tenure as CEO and how...
by Adriana McLane | Aug 1, 2021 | Making Strategy Meaningful
Idea In Brief: Perspective changes everything. Kill the Company is a bold approach to generate inventive growth opportunities, uncover blind spots, and fuel engagement in the strategic planning process. Learn how to use this perspective-changing tool to help your...
by Adriana McLane | Jul 7, 2021 | Making Strategy Meaningful
Idea In Brief: Innovation is critical to sustained success, and disruption can come when you least expect it. Challenging your strategic assumptions is a great way to take an outsider’s view to identify inventive opportunities and expose potential disruptive...
by Adriana McLane | May 10, 2021 | Focused Growth, Making Strategy Meaningful
Annual surveys and customer feedback are terrific ways to get the insights to inform you strategic planning and operating plans. An even better approach is to find ways to collect customer insights throughout your customer’s journey continuously. Having multiple...
by Adriana McLane | Apr 30, 2021 | Focused Growth, Making Strategy Meaningful
Understanding the voice of your customer is essential to creating a winning strategy. In my previous post, I shared a few ways to use customer insights to inform your strategy. In this second installment of my three-part series on customer insights, I’d like to...
by Adriana McLane | Mar 29, 2021 | Focused Growth, Making Strategy Meaningful
I’m excited to share with you this first installment in my three-part series on how to maximize customer insights and feedback to inform your strategic planning process and guide business decisions. Few would debate that customer insight is an essential part...
