Fulfilling Strategy Blog
do more of the work that matters mostMost of us spend more time working than we do anything else. That’s why I’m obsessed with finding ways to do more of the work that matters most so that our work is more strategic and filled with purpose. This is my mission for FulfillingStrategy.com.
Kill the Company This Strategic Planning Season
Idea In Brief: Perspective changes everything. Kill the Company is a bold approach to generate inventive growth opportunities, uncover blind spots, and fuel engagement in the strategic planning process. Learn how to use this perspective-changing tool to help your...
Need Innovation? Challenge Your Assumptions.
Idea In Brief: Innovation is critical to sustained success, and disruption can come when you least expect it. Challenging your strategic assumptions is a great way to take an outsider's view to identify inventive opportunities and expose potential disruptive...
How to Get Customer Insights Continuously and Easily
Annual surveys and customer feedback are terrific ways to get the insights to inform you strategic planning and operating plans. An even better approach is to find ways to collect customer insights throughout your customer's journey continuously. Having multiple data...
5 Best Practices to Help You Maximize Customer Insights
Understanding the voice of your customer is essential to creating a winning strategy. In my previous post, I shared a few ways to use customer insights to inform your strategy. In this second installment of my three-part series on customer insights, I'd like to offer...
5 Powerful Ways to Use Customer Insights to Inform Strategy
I'm excited to share with you this first installment in my three-part series on how to maximize customer insights and feedback to inform your strategic planning process and guide business decisions. Few would debate that customer insight is an essential part of...
If Sales Growth Is Priority, This Process Needs Your Attention STAT!
Do you want to increase your value to your customers and grow your business? Then you are exactly where you need to be. I'll show you an excellent way to use business model capabilities analysis to identify the most crucial process to improve to increase your value to...
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